The Department of Marketing was established in 1998. After years of development, the department has clear objective of education: the students’ knowledge, ability and quality can satisfy the need of regional economy development and industrial structure adjustment and technological upgrading, and have great development potential and stability of social needs. At present, the marketing major has outstanding characteristics and obvious advantages, and has become a competitive and influential major in Guangdong Province. In 2003, this major was in the first batch of non-IT branding majors in Guangdong province. Based on the construction of provincial branding major, the marketing major was approved to be in the second batch of featured majors of colleges and universities by the Ministry of education and the Ministry of Finance in December 2007, and in 2013, it became a pilot major of comprehensive innovation of the Ministry of Education. As of July 2015, the total number of graduates of the marketing major is about 2510, and the number of the current students is 738. The goal of the construction of the marketing department is to cultivate the high quality marketing management talents with innovative spirit, creativity and entrepreneurial ability, as well as international perspective.